I asked many of my friends a few questions on twitter , my idea was to collate responses and make a blog post out of it . We all know that it is the new IT thing around and is the centre of many a new innovation . But my objective is to get the human angle on this . All said and done , finally the people who use it are the people who make it such a wonderful platform and a booming centre of focus now . Here are a few observations and before we get into that , let me state that I will not quote verbatim here , but condense my findings and try and extrapolate from them . So without much more ado , let us get right into it
What is Twitter to me ?
This question drew the most diverse set of answers , ranging from one end where it was a platform to connect with more friends and make meaningful company , to getting positive responses to social causes , a mix of individuals to target for marketing and finally a powerful podium for self expression where you speak less but speak as is .
These response tell you that people are not using twitter just for the sake of sounding off at a bunch of followers who will listen to whatever you say . Twitter now has evolved into a “place” where you meet and actually socialize with people . A far cry from just a source of breaking news that it was hitherto considered to be . Very frankly speaking , I see very few people tweeting about tying up their shoe laces and their doggy pooping . They actually have meaningful conversations and derive value from these .This is not however to be mistaken with IM , no conversation is 1-on-1 , other than DMs . So everyone is in the loop and listening and even adding to what is being said . In many ways , this strikes me as one of the purposes a university is supposed to serve . People talk and get responses and go back with solid info .
Is Twitter about popularity ?
No say most of my friends in India . This is a stark contrast with the other users many whom are blindly after popularity and numbers . For most of my Indian friends twitter is a virtual hangout where they hang out with buds and actually even fight off boredom and depression . The invention of #twugs on twitter has helped here . Folks exchange #twugs all the time to pep up and cheer up buddies . They have even virtual coffees and toffees . What a wonderful thing !
But some feel that with the popularity of the medium booming , people seeking popularity on twitter is on the rise . Some examples would be @aplusk and @oprah who actually tweet gibberish but have a mad bunch of millions following them .
The concluding thought there would be , that in India it is not a rat race for numbers yet ! I see that even celebrities like @gulpanag and @Shashitharoor are not tweeting junk , they actually have info to share and they do .
What has twitter changed for me ?
The most heartening response to that was that one of my friends got sponsors for the education of needy kids from twitter . I am happy to hear that , and I guess so are you ! I know of a friend who actually manned a helpdesk for the 26/11 queries . The Gay pride movement had a lot of solidarity coming from Indian Tweeps . So social causes are getting responses from tweeps and genuine ones at that .
A group of my younger friends told me that they truncate thinking to 140 chars now ! That makes them precise and less verbose . They also dig in and share useful technical tips that makes life easier . Virtually everyone i asked has responded with positive changes coming out of twitter . There was an independent film that got promoted on twitter . There was a bunch of responsible tweeps helping out commuters when Mumbai Rains happened . The effect of twitter on Iran is well known .
All in all , everyone has been touched and touched positively by twitter .
Who do I follow/unfollow in twitter ?
Here there was overwhelming consensus . A tweep is followed based on common interests , recos from friends , a valid DP and a well written bio . Each tweep has a tweet pattern and the folks watch this before deciding on following him/her . Annoying people do not get attention and engagers get a lion’s share .
On the unfollow front , here are the rules , respond to tweets or be unfollowed . DO NOT SEND Auto DMs . Do not tweet about Tons of Followers or give “Gifts” of e-books to people . Also do not come across as a brother or sister of Narcissus , then you are finished . And last but not the least if someone takes all this effort and follows you , you better follow them back or get unfollowed !
Conclusion :
Twitter is by no means a verbal gym , it is place to find , mix with and talk to sensible people , gather useful info , support meaningful causes and get help on any issues . The current crop of tweeps are not killing time here and they are serious about tweets . Tweets are in a way a reflection of you and a lot of effort goes into tweets . Tweet anyone the way you wan to be tweeted and you will be ok . Celebrity or not , credibility and responsiveness counts and rules . So Hereby I conclude that Twitter is the Adda / Hangout of the current times and sincerely pray that twitter support minimizes outages and increases the scalability of this wonderful platform that is now touching every walk of life . XOXOXO . Ask @ashumittal and she will tell you what is XOXO !!







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2 users responded in this post
Gr8 article bro… This is the best twitter analysis I’ve seen. You missed the marketing efforts that is being carried on by MTV and Channel V. And yes twitter is a gr8 place to get business… we got a few clients through twitter… so it is not only a social networking tool but also a powerful marketing tool.
@viveksingh
Planning a seperate one on the marketing angle . Thanks bro !
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