Will Twitter kill the newspaper ? Will the new phenom spell the demise of my old friend of many mornings ? I think not ! Why ? Well that is the way Twitter works and even blogging for that matter . There will never be a day when blogging will replace the press media . These new phenoms compliment the old ones and will NOT replace them . Read on to see m view on this …
Twitter is a wonderful thing to drive traffic and also to promote products/services . Off late it is also THE place for catching breaking news . Many Social Media experts are predicting doomsday for the traditional news media as this grows in popularity . But here is the catch . The Tweeple get news from a source and then it gets tweeted and re-tweeted and trended and so on and so forth . But there has to be one place to get the news from to start this cycle . That source now is invariably the traditional news media . We are still very far away from word of mouth to tweet direct conversion . Then there is also another fact , the fact is in the numbers that are on Twitter , the overall numbers are staggering , but the developing world is still catching up . My call is that full mainstream adoption of twitter in India / China is gonna take a while .
The underlying problem in the developing world is the internet penetration , and that is still dismally low as a percentage !! Till the day there is a remarkable climb in that , the mainstream media is here to stay . I mean , we are still talking of villages that do not have water and electricity , forget internet !! That is a hard fact that we have to face !
Now the developed world , I know this sounds stupid , but the twitter craze in the west is working against twitter now . There are many people who are lost in the twitter-verse and have nothing but the same tweet to say about themselves every minute ! Then there are a few who keep slamming twitter in their tweets . I must say that the corporates also haven’t yet realized how use twitter the right way . All that just mean that it is not yet time .
Recently I have also seen that the trending topics on twitter can be easily manipulated to misguide people . So , the validity of the importance that twitter gives an issue is really questionable . But Yes , where it stands now , twitter is a great way to build and establish an on-line presence . But it is a long way from becoming the mainstay of news and info . Not Yet .
See you in the next !







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